In 2024, a few of us knocked out logo ideas for a new '12 Merry Days' campaign that would work almost like an online advent calendar. We ideated what that could look like, what the story would be. My creative director chose my lockup, brought it to life, and we executed it across web, email, and our overall marketing channels.

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Below you'll find the branding process, my CD's adaptation of it, and how I rolled it out across Web and our Mobile App. 12 Merry Days ended up being our highest 'clicked' campaign, and still is to this day.